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If your business generates more than $250K in annual sales, or is a properly funded startup, then one of our experts will discuss your marketing goals and suggest strategies to double your sales. (Others charge up to $500 for this)

More reviews.
More business.

Grow your sales through the power of reviews. Improve search rankings. Drive more website traffic. Get more customers. Protect your reputation.

We’re certified in

B Street Local is certified in Google Analytics and is a Local Search Expert

Local SEO

Get more leads and make more sales with better local market search engine visibility

local market search engine visibility

Improve your search rankings on Google Maps, the local pack, the local finder, and localized organic search results.

  • We can audit your existing local search visibility and provide actionable analysis for corrective actions.
  • We can develop a Local SEO plan and help your existing team implement it.
  • We can do all the work and reporting for you.

There are usually two fees associated with our service. There is a set-up fee and a monthly maintenance/reporting fee. Both fees vary widely depending upon the amount of work involved.

Tell us how we can help you or keep reading to learn more about our effective Local SEO methodology.

Here’s an overview of what we do – a systematic process we use for our Local SEO clients.

Beyond the norm

There are lots of articles about best practices for top local search rankings. You may have even seen them: guest posting on high “DA” websites, ways to get more reviews, “killer” places to list your website, etc. Unfortunately, these hacks don’t get you very far. In fact, they could even waste your money.

The real best practice isn’t a single tactic. Rather, it’s a clearly defined, step-by-step process that’s systematic in nature.

Our Local SEO methodology is different from most others. It is data driven and process oriented and it isn’t flashy. It’s demanding work. What we do requires intelligence, experience, and skills in a wide range of disciplines. It may be difficult, but it works, time and time again. It’s what we do every day for local businesses just like yours.

We’re proud that over the years some outstanding local businesses have adopted our methods; we’ve also taught our methods to Toyota dealers, Kodak dealers, Lexmark dealers, and to members of some of the country’s largest trade associations. Greater search engine visibility and significant sales improvements are the norm.

Our process works.

Here is how we do it:

Step 1: The Status of Your Current Situation (and how to leverage it): Research and analysis, understanding your long-term goals, and defining how we’ll measure success

Any experienced hiker can tell you how important it is to read the map before hitting the trail. That’s why the first stage in our process begins with a thorough understanding of your business, your community, and your competitive environment. We do this for several reasons:

  1. We need to find out where you are underperforming and why. We’re looking for opportunities for growth. We work to understand the strategy and vision for the business. We seek to define the key performance indicators that will help you reach your goals. We make sure our goals are aligned with yours.
  2. We need to do some research. This involves analysis of your current situation, the communities you serve, and your competitive environment. Our experience show evidence-based recommendations are much more likely to produce breakthrough results than off-the-cuff “best practice” ones.
  3. We need to experience your business as a customer. One of the first things we do is to become the customer. We want to empathize with them and understand their thought processes. We want to look at your business with our “fresh pair of eyes.”

Step 2: Understand the keywords that drive traffic and sales

It’s nearly impossible to grow your business today without knowing the keywords your prospects use to find goods and services like those you sell.

That’s why optimizing your marketing efforts around the right keywords is so critical. To find the right keywords that drive sales involves research, understanding, and critical thinking.

Notice we said identifying keywords that drive sales. The objective of the game isn’t about being #1 in Google search results. The goal is to be #1 in sales.

Top rankings for keywords that don’t drive your business mission are useless. We focus on identifying and ranking keywords that drive sales.

It’s nearly impossible to grow your business today without knowing the keywords your prospects use to find goods and services like those you sell.

That’s why optimizing your marketing efforts around the right keywords is so critical. To find the right keywords that drive sales involves research, understanding, and critical thinking.

Notice we said identifying keywords that drive sales. The objective of the game isn’t about being #1 in Google search results. The goal is to be #1 in sales.

Top rankings for keywords that don’t drive your business mission are useless. We focus on identifying and ranking keywords that drive sales.

Keyword Search Demand Curve

Keyword research is a buzz phrase with Local SEO agencies. Many know what it is, but few do it well.

At B Street Local, keyword research and identification start in an unusual place. We first seek to understand your entire conversion funnel. Your conversion funnel is how you make sales. We need to identify the keywords people use at the awareness, evaluation, and purchasing stages of the sales funnel. We start with the beginning “consideration” phase and continue through post-sale.

We also work to identify the primary goal a user has when searching a query in a search engine. This is called “user intent” and it’s a key component of any keyword research project at B Street Local.

Low hanging fruit. Local keywords with regional and local jargon included. Competitor analysis.

Step 3: Tune up the website

We must make sure your website is programmed in a search engine friendly fashion. Your website must be easy for search engines to index and rank.

We analyze on page and off page ranking factors.

  1. Keyword mapping
  2. Title optimization
  3. Internal linking
  4. Image optimization
  5. URL structure
  6. Localized landing pages

We start with a quick audit of your site. The audit is aimed at understanding programming and/or design deficiencies inhibiting search engine indexing and ranking of your website.

It takes some work and happens within the first few weeks of our project with you.

We analyze on page and off page ranking factors.

We look at things like:

  • Site load times
  • Schema markup
  • Local search ranking signals
  • Mobile responsiveness
  • Identify indexing problems and broken links
  • Analytics coding
  • Google Search Console set up
  • Keyword mapping
  • Title optimization
  • Internal linking
  • Image optimization
  • URL structure
  • Localized landing pages
Google Search Console

We use cutting edge diagnostic tools to identify problems and create a solutions list for corrective actions to be undertaken by your team or ours.

Step 4: Optimize the turf: Google Business Profile, Directories, Citations

Your business has competition. That’s why we study your marketplace – your competitors, relevant influencers, social media commentary – and then work to position your company online to capitalize on its core strengths.

We make sure your business is properly visible online for search rankings, leads, and sales.

We fully optimize your Google Business Profile, which search engine experts agree is the #1 local search ranking factor. It’s also the first thing a searcher will see about your business. That’s why we optimize your Google Business Profile for high search rankings AND to convert visitors into leads and sales.

You’ll be properly listed on all relevant directories to both your industry and your local community. We check and enhance your local community citation profile.

At B Street Local, we have lots of experience in terms of industries and geography. That allows us to transfer winning strategies to your business.

Step 5: Rev up local content

One of the biggest mistakes local companies make is that they don’t provide content important to local searchers.

To move up the ranks in search results in your community, you need local content.

This content can be text, images, audio, or video and should be placed on your website, your blog, your local landing pages, your Google Business Profile, social media, and more.

Our work in this area for a cannabis dispensary resulted in a 52% increase in website traffic in less than 90 days.

Our multi-step process for local content development and marketing improves search engine rankings and traffic. Not all steps in the process are relevant to all businesses we work with, but here’s some of what we look at:

  • City specific landing pages, especially for those without a physical address in a targeted community.
  • Region or state specific landing pages.
  • FAQ sections of landing pages, web pages, and website.
  • Localized special offers.
  • Hosting and sponsoring local events.
  • Local blog content.
  • “Best Of” local guides.
  • Press and media pages.

With many of our clients, we provide the strategy and tactics and leave the execution to their in-house teams. Some clients require more support, and in such cases, we can do programming, copywriting, publication, and promotion for you. Ask us about our Full-Service Agreement.

Step 6: Connect with others: local link building

Inbound links to your website from others in your local community and industry are critical to strong search rankings. Inbound links also help to diversify your customer acquisition channels to provide more lead generation stability.

Our focus lies in bringing high value local inbound links to key target pages on your website.

We’ll use state of the art tools to analyze the link profile of your competitors to identify opportunities for you. We look at your local community to identify link targets, and then we carefully craft goals, tactics, and support collateral to undertake a link building campaign.

Your in-house team can execute the strategy. We can supplement the efforts of your in-house team. Or we can do all the work and reporting for you. Let us know what works best for you.

Step 7: Get and amplify online reviews

There are many software platforms for review generation, management, and amplification. If you don’t have one already in place, we can provide one for you.

Our services help you get more reviews which are critical for search rankings and in converting prospects into customers.

Once a review generation platform is in place, we’ll make sure everything is set up and functioning properly. Then, we make sure your personnel know how to use it.

We put in place a process to manage, amplify, and understand reviews. Our ticketing platform helps you understand and fix issues before they become problems.

Step 8: Analytics and analytical coding

We insist on measurement to understand the impacts of our actions.

We set up keyword tracking to understand search rankings in your local community. We measure search visibility across the map for you and your competitors for your most important keywords, and then back this measurement up with actionable analysis for better results.

Local Keyword Ranking Map

Our technical team ensures your website and Google Business Profile is tagged appropriately so we can identify and understand user behavior. Although we use and recommend Google Analytics, we can work with most any analytical platform.

We use meaningful and insightful reporting at regular intervals and include actionable analysis for better results. And because of our vast experience in terms of markets and working with other businesses, we are in good position to transfer winning strategies from others to you. Your biggest problems may have been solved by a company in another community.

Step 9: Ongoing maintenance and reporting

Unfortunately, success with Local SEO is not a “set it and forget it” venture.

Your competitors are constantly evolving. Your customer’s needs are changing. Seasons change. Issues change. Conditions change.

Long term success requires consistent effort each month.

Our customized Local SEO services include KPI reporting protocols and step by step actions to take each month to maintain and/or improve search visibility. We can assist your in-house teams with these efforts or do the work for you.

Conclusion

Our Local SEO process is continual; subsequent link building and local content activities are based on the outcome of previous actions.

Each improvement builds upon the success previous activities. Each time your rankings and search visibility are increased, it becomes more difficult for your competitors to compete. And as your online visibility improves, experience shows your opportunities will increase too.

What's your goal for visiting us today?

1.Hire us to improve search rankings, website traffic, leads and sales

We’ve generated tens of millions for our clients, using our proven local SEO and business marketing methodology. To learn how we can grow your company:

2. Learn how to do local SEO and business marketing

Get your FREE Local SEO report in just minutes for a complete overview of your current situation. Understand search rankings, website performance, directory and citation listings, review profile, growth opportunities, and much more.

Browse our articles. They’re packed with an astonishing number of local SEO and marketing techniques and tools. Many local business owners and marketers have experienced double digit sales increases just by following the advice in these articles.

3. Contact Us

Although we started as a Phoenix local SEO agency, we help companies across America so contact us!

© 2024 B Street Local. All rights reserved.

Claim your FREE Local SEO strategy session

If your business generates more than $250K in annual sales, or is a properly funded startup, then one of our experts will discuss your marketing goals and suggest strategies to double your sales.
During your FREE phone consultation, one of our experts will discuss the following:
  • Your business goals.
  • How our methodology could best be applied for results for your business.
  • Insights you’ll need to double your sales.
  • The things most likely keeping you from growing quickly.

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Quick Links

What's your goal for visiting us today?
1. Hire us to improve search rankings, website traffic, leads and sales

We’ve generated tens of millions for our clients, using our proven local SEO and business marketing methodology. To learn how we can grow your company:

  • Read our client success stories and testimonials.
  • Learn about us, including our unique values, beliefs, pet peeves, and history.
  • Visit our “Services page” to more about how we can help you and the process we use to determine whether we’re a good fit for each other. We specialize in all aspects of local SEO practices and services, online review generation and promotion, and reputation management.
  • Reserve your FREE local SEO and local marketing strategy session with one of our certified experts.
2. Learn how to do local SEO and business marketing

Get your FREE Local SEO report in just minutes for a complete overview of your current situation. Understand search rankings, website performance, directory and citation listings, review profile, growth opportunities, and much more.

Browse our articles. They’re packed with an astonishing number of local SEO and marketing techniques and tools. Many local business owners and marketers have experienced double digit sales increases just by following the advice in these articles.

3. Contact Us

Although we started as a Phoenix local SEO agency, we help companies across America so contact us!

Plans & Pricing

Essentials

for emerging businesses just getting started

$325
per month
  • Text customers with Inbox
  • Address missed calls with Receptionist
  • Meet customers face-to-face with Video chat
  • Collaborate with Teams
  • Update business info on 50+ sites
  • Manage Google My Business profile
  • Get new reviews automatically
  • Google Direct Reviews
  • Monitor reviews from 150+ sites
  • Respond to reviews from one place
  • Review sharing on social sites
Most Popular
Standard

for established businesses looking to grow

$425
per month
  • Text customers with Inbox
  • Address missed calls with Receptionist
  • Meet customers face-to-face with Video chat
  • Collaborate with Teams
  • Update business info on 50+ sites
  • Manage Google My Business profile
  • Get new reviews automatically
  • Google Direct Reviews
  • Monitor reviews from 150+ sites
  • Respond to reviews from one place
  • Review sharing on social sites
  • Get more leads with Webchat
  • Chat in real time with Livechat
  • Automatically reply with Chatbot
Premium

for established businesses looking to dominate

Custom
per month
  • Text customers with Inbox
  • Address missed calls with Receptionist
  • Meet customers face-to-face with Video chat
  • Collaborate with Teams
  • Update business info on 50+ sites
  • Manage Google My Business profile
  • Get new reviews automatically
  • Google Direct Reviews
  • Monitor reviews from 150+ sites
  • Respond to reviews from one place
  • Review sharing on social sites
  • Get more leads with Webchat
  • Chat in real time with Livechat
  • Automatically reply with Chatbot
  • Let your customers refer your business
  • Send requests in just a few clicks
  • Automate and schedule campaigns
  • Get new referrals on multiple channels
  • Customize requests & landing pages
  • Track all requests and shares
  • Receive instant notifications
  • Create and distribute NPS surveys
  • Advanced survey reporting
  • Create tickets automatically
  • Ticket activity reporting
  • Analyze customer sentiment
  • Measure performance by category
  • Measure performance by location
  • Compare performance vs competitors
  • Compare strengths & weaknesses